Maznah Wan Omar

Prof. Dr. Maznah Wan Omar

Universiti Teknologi MARA


Maznah Wan Omar (PhD) is a Professor of Marketing at the Faculty of Business Management, Universiti Teknologi MARA, Malaysia. Formerly the Head of the Post Graduate Study, she is now the Chairman of the Public Interest Center of Excellence at the university.

She has taught in a wide variety of postgraduate courses including  the Advanced Management Program for senior managers where she  taught the Business at the Base of the Pyramid course. She has also examined a number of PhD theses focusing areas such as Marketing, Organizational Behaviour, Retailing, Business-to-Business Marketing Strategy, Strategic Perspectives on Non-Profit Management, and Consumer Behaviour.

With more than 25 years of teaching and research experience, she has served on a number of academic and administrative committees including the board of academic reviewers for AiMST University, University Technology MARA and more than five professional organizations.

She has more than 153 publications including in high-impact journals (SCOPUS/ISI Thomson) and various conference proceedings. She was also the Guest Editor of PERTANIKA Special Issue Journal (SCOPUS indexed) 2010 and WASJ- World of Applied Science Journal (indexed with ISI Thomson) and the Chief Editor of the Journal of Social Issues in Marketing.

Professor Dr Maznah received her first degree in Human Resource Management from Western Michigan University (1985 -1987), USA and her MBA in International Business from University of Bridgeport (1988), USA. She completed her Ph.D in Retailing, from Universiti Sains Malaysia (2005 – 2007).