Proceedings of the 8th International Conference on Language, Education, Humanities, and Innovation 2017

Approach to Economics and Neuroeconomics through Your Choice: Guidelines for Problem Solving

Hiromi Fujimori

Ochanomizu University, Japan


How do you arrive at an answer when you encounter problems or when you are forced to choose? It could be said that this was a lecture in how to solve this problem. In particular, by considering the opportunity cost and sunk cost (sunk cost) of studying in university, each student was given the opportunity to give their answer to the question of what is the meaning of going to university. If the answer was temporarily for employment, I explained the concept of economics and what should be expected. In addition, it complemented the anomalies that cannot be explained by the interpretation of behavioral economics and neuroeconomics.


Behavioral economics, Neuroeconomics

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