As a fast-growing topic in today’s society, service robots are valued by many countries. The research direction of service robots shifts from the function level to the sensual level, which combines human-computer interaction(HCI), human-robot Interaction(HRI), cognitive psychology, sensible engineering and many other subjects. However, most of the current researches focuses on robots and human, but ignores the influence of the environment, resulting in deviations between the research results and the actual industry applies. Therefore, the purpose of this study is to target consumers’ perceptions of robot personality traits. We selected different robot gestures and industry categories (marketing services, family companionship, education) as variables, and explored the cognition of users to the personality traits of different robots. In order to define robots’ gestures and industry categories, we investigated three common apply areas of service robots (marketing services, family companionship, education), and set up interactive situational scripts for collecting actions of real human. The questionnaire refer to the Big-five personality traits and some researches, from which the robot personality traits are described as vocabulary.The results show that robot personality traits are divided into three categories: (1) active factor, (2) help factor, (3) dominant interaction factor. Actions have the greatest impact on the "active factor", while industry categories only affect the "dominant interaction factor". In the case of different industry categories, the impaction of actions is also different.
Service robot, personality traits, robot action, industry category