THE STUDY OF SITUATION AND TREND OF RADIO PROGRAM BROADCASTING PRODUCTION FOR THE AGED SOCIETY

Nichawadee Taneeheng; Chadaporn Suansaen
Yala Rajabhat University, Thailand

ABSTRACT

This research aims at studying the situation and the trend of radio program broadcasting production for the aging society by mass communication units in Yala province. The major data providers are the executives and the program hosts of governmental units, and 13 independent disk jockeys (DJ). The tools utilized are in- depth interviews, qualitative data analysis by content analysis. The results of this research found that 1) Only National Broadcasting Services of Thailand (Yala province) produces public programs that focus on youth, old people, the handicapped, and the underprivileged 2) National Broadcasting Services of Thailand (Yala province) produce programs run by elderly disk jockeys, among which two programs hold the majority of the target listeners in the five southern provinces are the elderly. The two programs are (1) Life of Virtues Program and (2) My Family Program. Both programs use recount-like technique and formal talk by southern local languages and local Malay language and provide listeners with news, information, and Buddhist and Islamic virtues, including social situations 3) Most stations hold programs related to health knowledge and play songs, targeting on youngsters, working age, housewives, and the elderly, and 4) The elderly in Yala province like to listen to radio programs through radio receivers rather than through online radio. In the future, Radio stations may adjust their program plans for the elderly and all groups and ages of family of caregivers of the elderly. The aims are to provide knowledge, adjust attitudes and practice, and address self-care for the growing number of aged people in the society.

KEYWORDS

Radio Program Broadcasting Production, Aged Society, Yala Province