THE DEVELOPMENT OF HUMAN CAPITAL IN TOURISM INDUSTRY FOR HAJJ AND UMRAH IN THREE SOUTHERN BORDERS OF THAILAND

Daleesah Dayee; Susan Hama; Suphawinee Kitiwinit; Jenta Kaewfai; Warawut Waranantakul
Yala Rajabhat University, Thailand

ABSTRACT

The objective of this research is as follows: – 1. To study the potential of human capital in the tourism industry of Hajj and Umrah. 2. To provide guidelines for human capital development in the tourism industry of Hajj and Umrah. Examples used in this research were selected by administration officer in Haj and Umrah companies in thesouthern borders of Thailand; Pattani, Yala and Narathiwat provinces. The samples were selected by using purposive sampling and snow ball for a total number of 8 people. Semi-Structured interview were the tool of this research and the data analyzed by using content and descriptive analysis. The result shows the following conclusions: i) the recruitment of human capital does not match the line. They have knowledge and skills only on their responsibility duties, lack of confidence in expressing ideas, no leadership as these are due to mostly operated as single proprietorship. All decisions were made by the organization owner. They have no profound knowledge on Hajj and Umrah as well as no knowledge exchange within organization. However, administration officers have strong attachment to the organization. The reason is that it is a small size company and the environment is more like a family. ii) Reinforce the management of Hajj and Umrah tour leader (Sheikh) uplifts the standard and legalize the certificate. Specific training courses should be provided for Hajj and Umrah tour leaders (Sheikh) with clear instructions and effective standards. The organization should educate them about Hajj and Umrah systematically with the supplement skills in services. As for the employees, they should have regular skills development, training and knowledge management classes in the organization.

KEYWORDS

Human Capital, Hajj And Umrah