Constructing Images of Cities in Batangas through Urban Festivals
ABSTRACT
This study aimed to examine urban festivals in Batangas in the context of its place identity and festival typology. Specifically, two festivals held in the urban area and considered as an established practice given its annual celebration were chosen as subject of study. A qualitative research design was utilized in examining the urban festivals as a cultural text. It was found that Sublian Festival of Batangas City and Parade of Lights Festival of Tanauan City were identified to its host place. These rationally constructed festivals follow the features of the location where it is held in the context of physical setting, activities of the people and the meanings attached to the place. Host organizations capitalize on the historical, cultural, social, political and economic resources in their respective communities as springboard for the creation of festive celebrations. More so, festivals are described with distinct features emphasizing its festive spirit, uniqueness, authenticity, tradition and symbols in the aim of projecting the image of the community. As such, events incorporated in the festival celebration mirror the urban space's image to the public as well as the scope of community engagement.
KEYWORDS
festivals, place identity, festival typology, community image