Development of a Self-Access Package to Enhance Communicative English Listening and Speaking Skills of Eco-tourism Entrepreneurs
Chiang Mai Rajabhat University
ABSTRACT
The purposes of this research were to investigate eco-tourism entrepreneurs’ conditions and expectations of their communicative English skills, to develop the self-access package to enhance communicative English listening and speaking skills of eco-tourism entrepreneurs, and to study satisfaction of eco-tourism entrepreneurs towards the self-access package. The sample population of this study was 26 eco-tourism entrepreneurs, a group of carts and tourism, setting in front of Mon Jam scenic point, Moo 7, Nong Hoi village, Mae Ram subdistrict, Mae Rim district, Chiang Mai province. Methodologies used in this research were interviews, observations and focus group discussions. According to the investigation of their conditions and expectations, it was found that all of them would like to improve their communicative English skills by using the self-access package to enhance communicative English listening and speaking skills of eco-tourism entrepreneurs. After using the self-access package to develop communicative English listening and speaking skills consisting of a manual and recorded sound in USB flashdrive, their satisfactions were evaluated. The finding indicated that the satisfaction of eco-tourism entrepreneurs towards the self-access package were at a high level.
KEYWORDS
self-access package, communicative English listening and speaking skills, eco-tourism entrepreneurs