The Impact of One Town One Product Program on Business Environment on Selected Areas in Cavite,Philippines
General Flaviano Yengko Senior High School, Philippines
ABSTRACT
The main purpose of the study was to determine the impact of One Town One Product (OTOP) Program on Business Environment in selected areas in Cavite namely: Amadeo, Alfonso, Indang, General Trias and Bacoor, Cavite and to determine its’ strengths, weaknesses, opportunities and threats. A self-made questionnaire constructed by the researcher was the primary tool in achieving the researcher’s purpose of the study. It was participated by thirty (30) respondents per area which composes of entrepreneurs, beneficiaries and the local government units (LGU) with a total of one hundred fifty (150) participants. For the methodology, the study utilized the Frequency-Percentage Distribution, Weighted Mean and Analysis of Variance (ANOVA). For the conclusion, the findings of the study show the profile of entrepreneur who avails the program were employed; age between 30-39 years old, married; college graduate and with 1 to 9 years length of service, most of the respondents engaged in merchandising type of business; chosen a partnership form of business organization and was established for one (1) to nine ((9) years. Finding shows that OTOP program has a high impact in economic under the external environment due to a great contribution to the economic condition in different areas for the reason that it gives employment and generates income to the people in the area with the mean of 4.1067 while in the internal environment marketing got a high rank because they provided training for each entrepreneur, support their products designs and labelling and product promotions.
KEYWORDS
OTOP-One Town One Product, Business Environment