Proceedings of the 1st International Conference on Language, Innovation, Culture and Education 2015
ISBN 978-967-13140-6-7

Directions and Trends of Human resources Development of Thai Automobile Industry In the Future

Phichak Phutrakhul

Suan Sunandha Rajabhat University, Thailand


This research aims to study 1) directions and trends of human resources development of Thai automobile industry, and 2) concepts of human resources development of each automotive manufacturer. The research is conducted qualitatively by using in-depth interviews with the key informants who are directly related to this research. The samples are senior executives or human resources executives from 5 Japanese automotive manufacturers who invest in Thailand, including Toyota Motor Thailand Co., Ltd, Nissan Motor (Thailand) Co., Ltd, Mitsubishi Motors (Thailand) Co., Ltd, Honda Automobile (Thailand) Co., Ltd, and Thai Suzuki Motor Co., Ltd. After collecting data, the researcher analyzes the qualitative data by examining the inter-coder agreement between the specialists in order to analyze and interpret the qualitative data to get more accurate result. The research result shows that 1) directions and trends of human resources development of Thai automobile industry in the future will change the various models of human resources development and will increasingly focus on the promotion of education in order to augment various skills to the human resources. Moreover, organizational business, university and woman labor models will be developed for more access to the labor system along with the simulation-based instruction in order to increase the efficiency of skills training. 2) Strategic human resources development will enhance the capacity of human resources in both organizational and national competitions. Furthermore, this shows us the short-term achievement of organization. Any organization that adjusts itself to the external factors well becomes successful quickly. Meanwhile, organization that focuses on internal development becomes successful slowly and uses a lot of capital but will be successful sustainably in the end.


automobile industry, human resources development, Japanese automotive manufacturer

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