How Can Cultural Understanding Influence Your Business in United Arab Emirates

Reem Al Kindi

Zayed University

ABSTRACT

The world is getting smaller and that is giving the international companies a ton of opportunities to expand their businesses and flourish outside their home countries. Going internationally with any business is not an easy job to be done; companies need to pay extra attention to the cultural differences in a way to succeed.Many companies from all around the world conduct business in United Arab Emirates but not all of them are successful. Understanding the Emirate culture is very important to thrive as an international company United Arab Emirates.

KEYWORDS

UAE, culture, business