ABSTRACT
This research aims to study personal factors of human resource management and human resource management that support Thailand 4.0 in tourism services in three southern border provinces. This research collected data from 270 people working in travel services businesses and they were analyzed and presented in the form of percentage, mean and standard deviation. The results indicated that the majority of participants were female with 20-30 years old and they pursued bachelor’s degree. For human resource management in travel services businesses in three southern border provinces of Thailand, participants agreed in all aspects at high level as a whole. More specifically, in aspect of strategic planning, it was found that travel services businesses pay attention not only on the analysis of both external and internal environments but they also emphasize in formulating the strategic plan together. In terms of the need of human resource in the future, the businesses have determined the requirements of skills, knowledge, abilities, and experiences that are consistent with organizational vision, mission, and strategy as well as a clear job description is also identified. In aspect of current manpower, the HR information system for determining qualified people that suits to organizational direction is implemented. Also, the businesses give the importance on human development planning such as training and further education by surveying personal details such as knowledge, skills, experience, and ability, respectively.
KEYWORDS
Human Resource Management, Thailand 4.0, Travel Service Businesses