ABSTRACT
Human beings have the impulse to translate meaning from visuals. Since most of us are more likely to learn and draw in recognition through visuals, subliminal messages and its sensitivity has the power to effect the subconscious threshold through delicately crafted images and its placements. Campaigns depicting the importance of human commonality and sense lack the use of impacting visuals. This study uses visuals infused with tested elements arranged in such a way that the image is seen to have viewed as different meanings towards the eyes of the consumer. The infusion or ‘embedment’ process creates a subliminal visual over a collective number of images that gives meaning. The lack of images used in a ‘zina’ prevention campaigns can be used as a guide for possible future references. Teenagers within the Selangor state (Malaysia) was selected to participate in this study using a quantitative method. The findings show that only a selected number of subliminal visuals embedded using specific combination of elements were chosen by the respondents. These elements are then applied and tested for the idyllic amalgamation which leads to the use of visuals with the embedded elements of overtly sexualized shocking images preferred.
KEYWORDS
hidden message, subliminal visual, visual imagery, advertising, zina campaign