ABSTRACT
The research aims at designing an appropriate copywriting syllabus for Applied English Students in Indonesia. In this digital era, Copywriting becomes a new trend and creates massive opportunities as a new workplace in Indonesia and worldwide. Since the graduates of applied English as a part of vocational school have to meet the need of industry, teaching specific writing such as copywriting is necessary. However, in reality, learning how to write the content of copywriting only has not met the industry expectation yet. After conducting a survey on 20 students who have completed their internship program, it was revealed that a copywriter also needs to be equipped with the ability to operate the technology. Students need to be familiar with web design, SEO, social media operation, and other digital platforms. Therefore, integrating digital learning to copywriting syllabus is essential. This research is Developmental Research that was done by developing the copywriting syllabus. The results of this study is a set of copywriting syllabus design product for Applied English Students. Digital materials included in the syllabus are web design for copywriter, graphic design for a copywriter, HyperTextMarkupLanguage (HTML), Search Engine Optimisation (SEO), Social Media, and Plagiarism Checker.
KEYWORDS
Copywriting, applied English, digital, syllabus