ABSTRACT
Logos are an influential component of the business. Because it can communicate, create awareness, and brand recognition for the business. The research’s purpose is to design a logo of the Pandanus product at Wang Chan District, Raman District, Yala Province by gathering information from relevant parties, including entrepreneurs, customers and groups of knowledgeable persons. The study is undertaken in a research and development of a mixed method with qualitative and qualitative in the research. The qualitative are focus group and development action, while the quantitative research is applied for questionnaires as a tool for data collection. The information obtained from team discussions and development practices will be analyzed, synthesized, compared and explain as descriptive analysis. The data from the questionnaire will be interpreted to find the frequency and percentage. The research found that Logo design of processed products from Pandanus of the Santibharp Wangphaya housewife group can be divided into 3 steps; first, development planning. Set the brand name by using the Malay word “Duri” which means thorns to represent Pandanus that used as material in basketry. Main target customers are women in middle age or working age with medium income or higher. Brand personality conveys simplicity, sincerity and mediocrity. The logo element amalgamates Pandanus graphic, name and phone number. Second, development process formulates three new logos, models; round, rectangle and square. Third, conclusion. From surveying satisfaction in logo designs developed from target customers founds that the logo model 1 (round) has the most satisfaction from customer accounted for 55 percent.
KEYWORDS
Logo, Pandanus, Santiparp Wangphaya Housewife Group, Yala