ABSTRACT
This research aims to develop halal food product of crispy Saba bananas Tom Yum flavor, sensory testing of the developed product and market testing. The research sample of this research is a group of community enterprises in three southern border provinces who processing Saba bananas which are selected with interview method by using criteria of availability of production equipment readiness, existing products and commitment to product development. Then researcher develops a product by food science’s product development methods that taking appearance testing before to consumer satisfaction testing in finally. The research found that a group of community enterprises in the three southern border provinces who were selected is ‘Sustainable Agriculture Group’ that brand is ‘So-Vijit’. This group has an existing product such as original recipe crispy Saba bananas and crispy Saba banana green tea flavor etc. After crispy Saba bananas, Tom Yum flavor was developed by food science methods. The sensory testing results of 1) appearance, 2) color, 3) herbs flavor, 4) odor, 5) crispness and 6) overall preference were 7.63±0.76, 7.50±0.73, 7.67±0.88, 7.70±0.95, 7.90±0.71 and 8.07±0.64 respectively. Before product launching, the researcher did market testing by collecting data of satisfaction from the sample group of 400 people in three southern border provinces. The result found that consumer satisfaction towards the overall product is at the highest level (x̄ =4.60, S.D.=0.540)
KEYWORDS
Community Enterprise, Halal Food, Saba Banana